11/15/2023 0 Comments Norco california![]() ![]() “Several projects have been approved for development to make sure the City financially benefits from visitors touring Norco.”Īccording to Okoro, Norco’s four major employers are the Naval Surface Warfare Center, responsible for the combat readiness of the entire U.S. “Over the last several years, we’ve focused our attention on building hotels here,” he states, citing Tru by Hilton, WoodSpring Suites, Holiday Inn Express, and other prominent brands. Since opening four years ago, SilverLakes now attracts more than 1.5 million people to Norco annually, with that figure ultimately expected to double, now that a full calendar of festivals and concerts featuring Grammy Award-winning artists is being presented.Īnd since both event centers draw people from all over the state, the country, and even internationally, City Manager Andy Okoro reports that one of Norco’s economic development strategies is to capitalize on that inflow of visitors by developing more hospitality-based businesses. Managed through a public-private partnership, the park is designed to function as a venue for regional, state, and national horse shows, soccer tournaments, and a variety of community, corporate, and cultural events. That boulevard leads the way to the Veterans Memorial Plaza at the Ingalls Event Center, a scenic, spiritual venue whose impressive scale is more likely to be associated with cities 10 times Norco’s population.Ī recent addition to the Norco community is SilverLakes, a 150-acre, multi-use sports park, which includes 28 youth soccer fields, equestrian facilities and 100 acres of special event areas. The celebrity horses that work on Main Street at Disneyland are trained at The Walt Disney Company’s Circle D Ranch in Norco, and the City has been featured in multiple television shows and commercials thanks to an aggressive effort to attract productions here.Ī true patriotic spirit is also evident in Norco, where the stripes on downtown’s Sixth Street are painted red, white, and blue, and banners of heroic veterans hang from light standards. ![]() Events highlighting Norco’s devotion to its equine disposition include Horseweek, National Day of the American Cowboy, the Norco Fair, and a PRCA-sanctioned rodeo. Many horse-related associations are a part of community life there, including the Norco Horsemen’s Association and Horsetown USA Hall of Fame. The equestrian lifestyle is so central to Norco’s identity that the City operates the George Ingalls Event Center, one of the premier equestrian venues in the nation. Many streets were lined with trees, creating picturesque, de facto equestrian trails-a precursor to the 140 miles of horse trails that meander through the City today. Horses were a significant part of early Norco’s everyday life, used for transportation, recreation, and farming. ![]() Many people bought into Clark’s vision, building modest homes, planting gardens, and raising animals. Its name is a portmanteau of North Corona, as in the North Corona Land Company, whose leader, Rex Clark, had a vision of a utopian settlement of independent farmers who populated the area at the time, growing peaches, pears, apricots, alfalfa, peanuts, and sweet potatoes. Norco was incorporated in 1964, but was actually founded in 1923. And riders can tour the City, tying their horses to hitching posts or corrals near stores and businesses. Norco is an animal-keeping, equestrian-oriented community of approximately 25,000, where residents enjoy over 400 acres of parkland and one of the largest networks of horse trails in the nation, earning Norco the nickname – which evolved into an official trademark – “Horsetown USA.” In fact, there are few sidewalks in the City of Norco. While it is just 50 miles from downtown Los Angles, its personality could not be more different. The Southern California City of Norco is located in Riverside County, in the heart of the rapidly growing Inland Empire region (population 4.4 million). The City of Norco, California Horsetown USAīusiness View Magazine interviews representatives from the City of Norco, CA, as part of our series on best practices of American towns and cities. ![]()
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